Certified Park and Recreation Professional (CPRP) Practice Exam

What indicates an effective promotional campaign according to sales tracking?

1. Decreased program participation

2. Stable program registration numbers

3. Increased program registration

4. Higher venue costs

The correct answer is: Increased program registration

An effective promotional campaign is indicated by an increase in program registration. This shows that the strategies used in the campaign successfully attracted more participants, leading to a rise in interest and engagement with the program. Successful promotions typically create awareness and encourage prospective participants to take action, which translates into higher registration numbers. Increased program registration demonstrates that the campaign resonated with the target audience and effectively communicated the value of the program, prompting a positive response and greater enrollment. This outcome is a key metric for evaluating the success of promotional efforts, as it reflects both the reach and impact of the marketing initiatives. Stable registration numbers could indicate that the program is maintaining its current user base but does not necessarily signify successful promotion since it lacks growth. Decreased participation would obviously reflect negatively on the campaign's effectiveness, showing that it failed to engage or attract new participants. Higher venue costs are not a direct measure of the campaign's success; instead, they could reflect budgeting issues or changes in venue pricing that aren’t linked to promotional effectiveness. Thus, increased program registration is the clearest sign of a successful promotional effort.