Certified Park and Recreation Professional (CPRP) Exam 2025 – 400 Free Practice Questions to Pass the Exam

A sales promotion is a marketing strategy designed to boost sales or encourage customers to purchase a product. The "buy one get one free" offer exemplifies a sales promotion because it directly incentivizes consumers by providing them with an immediate financial benefit. This type of promotion is a common tactic used to increase the volume of sales in a short time frame, encouraging customers to make a purchase they might not have considered otherwise.

While a radio advertisement raises awareness about products, a public relations event might create positive brand perception, and a direct mail campaign can generate leads or promote a product, none of these directly incentivizes immediate purchase behavior in the same way that a buy one get one free offer does. This strategic focus on encouraging customers to act quickly and buy is what clearly defines it as a sales promotion.