Certified Park and Recreation Professional (CPRP) Practice Exam

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Prepare for the Certified Park and Recreation Professional Exam. Utilize flashcards and multiple-choice questions with hints and explanations to boost your readiness!

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What is the main goal of a marketing plan for a public organization?

Increase employee retention
Generate revenue for partners
Serve more people
Enhance the agency's visibility

The correct answer is: Serve more people

The primary goal of a marketing plan for a public organization is to serve more people. This focus on outreach and service aligns with the mission of public organizations, which typically aim to meet community needs and enhance the quality of life for their constituents. By effectively communicating their services and programs through a strategic marketing approach, these organizations can ensure that their target populations are aware of the resources available to them, ultimately leading to greater usage and benefits for the community. Enhancing visibility and generating revenue are important aspects of a marketing strategy, but they serve as means to an end rather than the main goal itself. Increased employee retention may also be relevant for internal marketing, but this does not directly address the overarching purpose of public organizations in serving the public. By prioritizing the goal of serving more people, public organizations can create a more impactful and responsive service delivery model.