Certified Park and Recreation Professional (CPRP) Practice Exam

How does price influence participation in programs offered by an agency?

1. It determines the marketing channels used

2. It has a major impact on whether segments can afford to participate

3. It reflects the quality of the service

4. It is irrelevant to customer engagement

The correct answer is: It has a major impact on whether segments can afford to participate

Price is a significant factor influencing whether individuals or groups can participate in programs offered by an agency. When assessing participation, the affordability of a program is often a primary concern for potential participants. If the cost of the program is too high, certain segments of the population may be excluded, particularly those with limited financial resources. Therefore, price accessibility is essential in determining who can engage with the program. For example, if a recreational agency sets a high fee for a fitness class, it might deter lower-income individuals from joining, despite their interest in physical fitness. Conversely, a lower price point could attract a broader audience, including those who may not have previously participated due to cost constraints. Thus, understanding the financial implications of pricing strategies is crucial for enhancing participation rates within various demographic segments. The impact of price extends beyond mere affordability; it can also influence the perceived value of the program. In situations where individuals believe that a higher-priced offering is likely to provide better quality services or outcomes, they might be more inclined to participate. However, the fundamental consideration remains that without affordability, many potential participants cannot engage, which emphasizes the critical role that price plays in program attendance.